Email Program Manager

Salary Range:
$70,000 - $85,000/year
November 15, 2022

Position Summary

Evergreen seeks a full-time email program manager to run Evergreen’s email and advocacy platform. Primary responsibilities will include setting up, testing, and publishing emails and landing pages, maintaining a database of subscribers and action takers, tracking and analyzing metrics, and developing A/B tests.

This role will help execute the transition of our email program from vendor management to in-house management, while maintaining existing templates, lists, and analytics. The email program manager may also assist with data analytics outside of the email program, and support content creation as needed.

The ideal candidate will have 3+ years of experience building and tracking emails, and will be comfortable maintaining critical data infrastructure inside complex digital platforms. Experience working in a political, policy, and/or advocacy setting is helpful.

Responsibilities and Tasks

    • Design, code, target, and test email templates and individual emails that compel and persuade our target audiences
    • Build and maintain email sequences
    • Code, test, and maintain landing pages and upsell flows in our CRM and on our website
    • Monitor and maintain subscriber list hygiene and deliverability
    • Build and maintain strategic subscriber segments
    • Maintain data tracking infrastructure (tags, source codes, custom fields, etc.)
    • Track and interpret data reports
    • Build and track A/B tests
    • Contribute to strategies for fundraising, list acquisition, engagement, and testing
    • Contribute to content creation (writing and graphics) for the email program
    • Maintain compliance with data privacy laws and 501(c)3 / (c)4 distinctions

Education, Experience, Knowledge, Skills and Ability  

    • 3+ years of experience working with an email or direct marketing program
    • Familiar with online CRM/CMS/mass email platforms (ActionKit, Action Network, or EveryAction preferred)
    • Enthusiastic about learning new tools and platforms
    • Comfortable coding and troubleshooting HTML and CSS for both web and email
    • Experience running and optimizing A/B tests
    • A solid understanding of email and landing page design best practices
    • Up-to-date knowledge of email data privacy best practices
    • Adept at maintaining databases and manipulating spreadsheets

Bonus if you have:

    • Experience pulling and interpreting digital analytics reports (SQL experience helpful)
    • Experience with email writing for advocacy or fundraising
    • Experience with basic graphic design

First-Year Milestones

In your first 90 days you will have

    • Developed a strong understanding of Evergreen’s work, platforms, data best practices, and digital channels
    • Taken over the coding, testing, and sending of all emails
    • Taken over the coding, testing, and publishing of all landing pages
    • Audited existing autoresponders

In 6 months you will have:

    • Developed and tested fresh HTML templates for Evergreen’s main email types
    • Built new audience segments for Evergreen’s primary audience targets
    • Begun to execute and track an A/B testing plan
    • Built out targeted drip campaigns for all new acquisition streams

In 1 year you will have

    • Accumulated a years’ worth of email metrics to draw upon for new insights and initiatives
    • Participated in strategy development for testing, acquisition, and engagement on the email channel
    • Documented new email best practices and processes for Evergreen

Compensation and Benefits

Salary: $70,000 - 85,000 /year, commensurate with Education, Experience, Knowledge, Skills and Ability as noted above

Benefits: Comprehensive benefits package that includes 100% employer-paid health, dental, and vision insurance for employee and dependents, 3% employer match on retirement contributions, pre-tax transportation benefits, and paid holidays, vacation, sick, and volunteer time off.

How to Apply

Please submit a resume and an optional cover letter or reference materials (portfolio, website, blog). You will not be penalized for not including a cover letter and we encourage you to submit any materials you believe will help us best assess your qualifications. We will accept applications through November 15th with priority given to the earliest applications.

About Evergreen

Evergreen’s mission is to lead an all-out mobilization of the federal government to defeat the climate crisis and speed the transition to a just and equitable 100% clean energy economy. The president and Congress must put bold climate action at the top of America’s agenda and create millions of jobs in an inclusive clean energy economy. We collaborate with climate and community leaders, and advocate for policymakers to adopt the urgent climate and economic policies that science demands.

With historic climate and clean energy investments now passed into law, it’s a thrilling time to work for an organization at the cutting-edge of climate policy. Evergreen has quickly become one of the most influential climate organizations in the country. We played a major role in passing historic climate investments and the work is far from over. We are dedicated to tackling the most pressing crisis of our time through our standards, investments, and justice agenda.

Hiring Statement

Evergreen is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. Evergreen’s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working.