It’s no secret: The left needs to build power for our ideas across the digital media ecosystem.

Harris' Deputy Campaign Manager Rob Flaherty just published a great essay on this in the New York Times. For Evergreen Action, that means we need a better climate to talk about climate online. That’s why I’m thrilled to share the launch of Hope This Helps—a project built by Evergreen’s social team (Andrew Hartnett, Emma Hennessey, and Hannah Reid)—designed to do just that.

Why We’re Engaging In New Digital Spaces

We need to be developing platforms, creators, and messages that can win online. And we need our leaders to be willing to engage in digital spaces they haven’t gone before. While it's been fun to post hot takes about whether to start a podcast or to go on podcasts that already exist, the real answer is all of the above. We need to be both building and showing up in the cultural centers that dominate America's content consumption.

The only right answer is to take seriously the fact that personality-driven, culture-first digital content is dominating the way most Americans get their news and form their beliefs, then show up with the kinds of investment—in time, in platforms, in creators, and guest appearances—it will take to win them. 

Hope This Helps is one way we’re taking on that challenge.